Latest from Tahya Masr
Tahya Masr
8 hours ago
- Business
- Tahya Masr
EFG Hermes Successfully Completes Advisory on USD 500 Million IPO of Specialized Medical Company on the Saudi Exchange
EFG Hermes, an EFG Holding company and the leading investment bank in the Middle East and North Africa (MENA), announced today that its investment banking division successfully completed its advisory on the USD 500 million initial public offering (IPO) of Specialized Medical Company (SMC), one of the leading healthcare providers in the Kingdom of Saudi Arabia, on the Main Market of the Saudi Exchange (Tadawul). This marks EFG Hermes' third IPO in the healthcare space in the past 12 months, further reinforcing its position as a trusted advisor across the region's most dynamic sectors. The company began trading today under the ticker 4019. Specialized Medical Company offered a total of 30% of its total issued share capital through the sale of 75 million ordinary shares at SAR 25 per share, implying a market capitalization of SAR 6,250 million (USD 1,667 million). The orders recorded during the institutional book-building exceeded SAR 121.3 billion, representing a coverage of 64.7x. Karim Meleka, Co-Head of Investment Banking at EFG Hermes , said, 'We are proud to have advised on the IPO of Specialized Medical Company. Despite heightened geopolitical tensions in the region, the offering attracted overwhelming interest from a diverse base of local, regional, and international investors — a clear vote of confidence not only in SMC's fundamentals but also in the resilience of Saudi Arabia's capital markets and the strength of its macroeconomic outlook.' SMC was founded in 1999 and is one of Riyadh's leading multi-specialty private healthcare providers, with a 25-year track record of delivering high-quality, patient-centric medical care. The Company operates two state-of-the-art hospitals in Riyadh with a combined capacity of 578 inpatient beds and 266 outpatient clinics. SMC is strategically expanding into Northern Riyadh, where rapid urban development is creating strong demand for healthcare services. With three additional hospitals, it is expected to capture over 25% of private hospital capacity in the area, establishing a leading position in an underpenetrated region with limited existing healthcare infrastructure – one that is set to become Riyadh's new urban hub. Once operational, the new facilities are expected to more than double the Company's current capacity to approximately 1,276 beds and 770 outpatient clinics . EFG Hermes acted as a Joint Financial Advisor, Joint Bookrunner, and Joint Underwriter on the transaction . EFG Hermes has advised on six IPOs across the region year to date, including landmark transactions on Tadawul, the Abu Dhabi Securities Exchange, the Muscat Stock Exchange, and the Egyptian Exchange, underscoring its regional leadership in equity capital markets .
Tahya Masr
2 days ago
- Business
- Tahya Masr
OPPO Elevates Consumer Engagement in Egypt with the Launch of Its All-New Experience and Service Store, Setting a New Standard for Retail Innovation
OPPO, a global technology leader renowned for its innovation and user-centric design, is pleased to announce the official opening of its first new Experience and Service Store at Citystars Mall in Cairo . This marks the initial phase of a broader retail expansion strategy in Egypt, with additional flagship and experience stores currently under development in Alexandria, the Delta region, and Upper Egypt. These upcoming locations will further strengthen OPPO's presence and reaffirm its long-term commitment to enhancing customer engagement and accessibility across the country. With a presence in over 70 countries and regions across six continents, OPPO employs more than 40,000 people worldwide, operates nine world-class manufacturing facilities, and supports a robust innovation network through twelve global R&D centers—six focused on advanced technology and six on commercial product development. With a retail footprint spanning over 300,000 stores and strategic partnerships with top global operators, OPPO is recognized worldwide for pioneering smart device technology and delivering innovation that empowers everyday life. OPPO's expansion in Egypt reflects this global commitment to innovation and accessibility. Locally, the company has invested over $50 million USD, including the establishment of a state-of-the-art manufacturing facility that supports industrial growth, creates job opportunities, and contributes significantly to the national economy. This investment demonstrates OPPO's strong confidence in Egypt's vibrant and growing market . The newly opened Experience and Service Store in Cairo is more than a retail outlet—it's a dynamic, community-driven space inspired by the energy of urban parks. Designed as a modern environment where technology meets culture, the store features interactive product displays, creative imaging zones, and a comprehensive customer service area, offering visitors a fully immersive and inspiring OPPO brand experience. To complement the Cairo Experience and Service Store, OPPO is set to launch three new regional Experience Stores in Alexandria, the Delta, and Upper Egypt. Each location is thoughtfully designed to reflect local culture and youth trends, providing immersive access to OPPO's latest smart devices, lifestyle technologies, and comprehensive support services. These new stores highlight OPPO's commitment to delivering personalized, locally relevant experiences that foster deeper connections with communities throughout Egypt. This retail development aligns with OPPO Egypt's broader 2025 strategic expansion plan, which includes the launch of 10 new Customer Service Centers in key provinces across the country . These will complement the existing network of 14 centers already operating in Cairo and Giza (7), Delta Region (3), Alexandria (2), and Upper Egypt (2), further enhancing service accessibility and customer convenience nationwide. OPPO Egypt continues to lead the way in customer service excellence, consistently achieving the highest Net Promoter Score (NPS) in the local industry. In global benchmarking conducted by OPPO's headquarters, Egypt is recognized as one of the top-performing markets in service experience highlighting the team's dedication to delivering world-class support and customer satisfaction. 'At OPPO, we believe that true generosity for the future starts with fully embracing the present—encouraging everyone to be their authentic selves,' said [Insert Name], [Insert Title] at OPPO Egypt. 'This philosophy is reflected in our brand slogan, 'Make Your Moment', which inspires people to celebrate life through technology that empowers, connects, and uplifts. The launch of our new Experience and Service Store in Cairo, along with our regional expansion and growing service network, is a powerful statement of our long-term commitment to Egypt and the incredible potential of its tech-savvy youth' . This expansion reflects OPPO's core mission: 'Technology for mankind, kindness for the world.' By placing people at the heart of every innovation, OPPO continues to deliver smart, human-centric technology that enriches lives, fosters creativity, and strengthens community bonds. These new stores mark an important step in OPPO's journey bringing the best of global innovation to Egypt while celebrating and empowering local culture.
Tahya Masr
3 days ago
- Business
- Tahya Masr
Madinet Masr sets a new standard for fractional real estate investment in Egypt
Madinet Masr (EGX: one of Egypt's leading real estate development companies, announced that SAFE (Secure Assets for Fixed Earnings), a first-of-its-kind fractional real estate investment platforms, is among the first platforms to apply under the Financial Regulatory Authority's (FRA) initiative to regulate the fractional real estate market. This step reflects Madinet Masr's ongoing commitment to shaping a secure, transparent, and future-ready investment, while driving innovation and enhancing investment accessibility in Egypt and beyond. SAFE is emerging as a reliable and innovative investment channel for income-generating real estate assets. Since its launch in December 2024, SAFE has handled transactions totaling nearly EGP 300 million in inventory value, facilitated the sale of over 5,600 property shares, and attracted more than 65,000 users within its first six months of operation. More than 3,500 investors have begun earning monthly rental yields starting from the month following their investment, with average annual returns of 10%, many of which are linked to the USD exchange rate. These milestones underscore the application's strong market positioning as one of the fastest growing proptech ventures in Egypt. By offering entry points starting at EGP 50,000 per share, the application is expanding access to real estate ownership while advancing Madinet Masr's strategic objective of promoting financial inclusion, enabling wealth creation, advancing the sector and supporting long-term sustainable development. Commenting on the milestone, Eng. Abdallah Sallam, President and CEO of Madinet Masr, said: 'SAFE embodies our vision for delivering innovative concepts that revolutionize real estate market by pioneering fractional ownership in Egypt. It reflects our strategic ambition to reshape the future of property investment by making it more inclusive, accessible, and digitally enabled. The momentum we've seen in just a few months confirms the market's appetite for innovative, secure, and flexible investment models that respond to the evolving needs of today's investors. He added: 'As an application, SAFE is a cornerstone of our broader innovation roadmap, supporting our vision to drive financial inclusion and sustainable economic growth through fractional ownership. As it evolves, the application will continue to empower individuals to build wealth through accessible and smart real estate investment solutions with a robust pipeline of projects valued at over EGP 1 billion expected within its first year. We are pleased to be among the first companies to apply under the Financial Regulatory Authority's (FRA) initiative to regulate the fractional real estate market." For his part, Salah Katamish, Senior Vice President of Investment & Strategy at Madinet Masr, commented: 'SAFE was engineered to simplify real estate investment without compromising on security, returns, or user experience. From onboarding to portfolio tracking, every aspect of the application was built to meet the expectations of today's digitally savvy investors. The early numbers show a clear and growing demand for flexible, high-yielding, and trustworthy property-backed investments. We are currently expanding our property pipeline and introducing new features, further enhancing the application's value proposition. As it continues to grow, SAFE remains committed to transparency, trust, and long-term value creation for its users, partners, and stakeholders.' Developed by Minka Development, a subsidiary of Madinet Masr, and launched under the umbrella of Madinet Masr Innovation Labs, SAFE is an application that introduces fractional ownership to the real estate sector. It promotes transparency, aligns with national regulatory standards, and strengthens investor confidence in the Egyptian real estate market. SAFE continues to advance as a reflection of Madinet Masr's steadfast commitment to innovation and financial inclusion. With plans underway to introduce the application to regional markets, the company remains focused on expanding SAFE's impact and accessibility. Guided by a clear future vision, Madinet Masr is paving the way for broader investment participation and sustained value creation across the real estate sector.
Tahya Masr
3 days ago
- Business
- Tahya Masr
EFG Hermes Successfully Concludes Advisory on Valu's Landmark EGX Listing
EFG Hermes, an EFG Holding company and the leading investment bank in the Middle East and North Africa (MENA), announced today that its investment banking team has successfully concluded advisory on the listing of Valu and its commencement of trading on the Egyptian Exchange (EGX), under the ticker valu, yesterday . Valu's listing and trading on the EGX was executed through an innovative in-kind dividend distribution, where EFG Holding distributed 20.488% of Valu's share capital to its shareholders, as of the record date, June 12th, 2025, enabling EFG Holding shareholders to directly participate in the growth of one of Egypt's fastest growing fintech platforms. On its debut, Amazon acquired shares representing a 3.95% direct shareholding in Valu for a price per share of EGP 6.041 and the share price witnessed a remarkably positive performance closing at EGP7.4 per share. EFG Finance Holding (EFG Finance), a subsidiary of EFG Holding, will continue to own 67% of Valu post trading and sale of shares to Amazon. Maged El Ayouti, Co-Head of Investment Banking at EFG Hermes, remarked, 'Valu's successful debut on the Egyptian Exchange coupled with an investment by global technology heavyweight, Amazon, in Valu is a proud and defining milestone for EFG Hermes. As one of the most recognized and trusted household fintech brands in Egypt, Valu has built a loyal customer base and a resilient, scalable platform for sustainable growth. We are confident in Valu's ability to continue delivering exceptional value to customers and shareholders alike and in Valu having a successful journey as a leading listed company on the Egyptian Exchange. We believe this landmark transaction shall serve as a positive catalyst for the revival of activity on the stock exchange.' Valu's successful listing and debut on the EGX marks not only a milestone for Egypt's fintech sector but also a testament to EFG Hermes' leadership in driving innovation and unlocking value in the region's capital markets. As the investment bank behind this landmark transaction, EFG Hermes continues to play a pivotal role in bringing dynamic, high-growth companies like Valu to the public market. Valu's scalable, customer-centric business model and focus on financial inclusion underscore EFG Hermes' commitment to advancing transformative ventures that shape the future of Egypt's financial ecosystem. EFG Hermes acted as the sole financial advisor for EFG Holding and Valu in the listing and the transaction with Amazon.
Tahya Masr
4 days ago
- Tahya Masr
realme C75x combines highest protection with the flagship IP69 certification and a standout position in the 7K segment
realme, the world's fastest growing smartphone brand, is proud to unveil the latest addition to the Seventy series, the all-new realme C75x. This innovative device – following the remarkable success of the C75 in Egypt – is designed to deliver flagship features, including the highest IP69 water and dust resistance, all at an accessible price of just 7,000 EGP. This marks the first time that realme has integrated the flagship IP69 rating into the 7K segment, offering the highest level of dust and water resistance. This allows users to enjoy their phones in any environment, regardless of weather conditions, even underwater or during outdoor activities like camping. Furthermore, realme C75x is equipped with the most robust military-grade protection within its price segment, ensuring it is damage-proof. This makes it the ideal compact phone, offering premium features at an affordable price point – with one of the most impressive combinations featuring a 5310mAh ultra-large battery paired with 45W fast charging . realme C75x also boasts a smooth 120H eye comfort display, and employs sonic wave water ejection technology that uses sound vibrations to clear water from devices. Moreover, it features AI Clear Face, an artificial intelligence-based system that enhances, reconstructs, and clarifies human faces in phone and videos. This innovative feature empowers users to enhance and clarify low-resolution or blurry facial images captured on their smartphones. It is worth mentioning that realme C75x is available in two stunning color options: the vibrant 'Coral Pink' and the calming 'Oceanic Blue,' offering users a choice to match their personal style and preferences .
